Do you…
| Have competitors that rank higher than you for the best keywords? | |
| Not have enough (or any) buyers contacting you through your website? | |
| Feel like you’re wasting money on a website that isn't working? |
Marketing doesn’t have to be guesswork
Not knowing what to do to grow your business isn’t just unnerving, it’s a serious drain on time, energy, and money. If you’re not confident in your marketing strategy, the first step to solving this problem is to get a digital marketing audit.
This in-depth analysis will give you a clear picture of what’s working, what isn’t, and an easy-to-follow action plan that gives you results and confidence.
“Our old website was full of content but said very little. We spent years paying thousands of dollars and getting no results. Diggles Creative has eliminated problems, marketing roadblocks, and replaced 5 levels of service vendors. Our new site is fresh, simple, and user friendly. We are generating the traffic and orders we always wanted.”
Sun Bandit® — Barbara Southwell
A One-Time Investment of $1059
Have you ever wanted somebody to give you a clear, easy-to-follow plan that will actually produce results?
What's Included with Your Digital Marketing Audit?
Your online marketing will be analyzed thoroughly and our findings will be presented to you in a detailed report.
Here's What We Analyze and Report
We also conduct a full comparison of your site vs. up to 3 of your competitors with the aim of discovering what they’re doing and how your site can do it better. This competition analysis is an important part of our final presentation and will include a significant amount of actionable insight.
Overall Website Quality
| 1. | Does your site follow on-page SEO best practices |
| 2. | Is your site outdated making it hard for your customers to use |
| 3. | Does your website work correctly on desktop, mobile, and tablets |
| 4. | Do you have broken links on your site |
| 5. | Do you have the right sections on your site that customers care about |
During the initial phase of the evaluation, we’ll uncover how well your website is likely to perform for actual customers. We check for ease-of-navigation, whether or not everything is working as intended, and how relevant the main pages of the site are likely to be to real visitors.
This isn’t just a cursory glance—we look “under the hood” at things like whether the website has proper WWW redirecting, SEO-friendly URLs, unique and non-duplicate content, a working robots.txt file, and more.
SEO Foundation
| 1. | Is your website organized in a way that search engines like |
| 2. | Is the content on your pages structured properly |
| 3. | What pages of your website does Google have indexed |
| 4. | How much traffic are you getting to your website |
| 5. | How many backlinks does your website have |
| 6. | Do you have a blog and what are you writing about |
This phase of the audit will take a detailed look at how Google and the other major search engines see your site. We’ll analyze how many pages have been indexed and whether or not you’re following the best practices for improved SEO visibility. Content, such as that found on a blog, plays a major part in ranking. How this content is prepared also matters, so we’ll be examining your website metadata (titles and descriptions).
Furthermore, we investigate the backlinks pointing to your website, both in terms of quality and quantity.
Industry-Critical Keyword Rankings
| 1. | We run keyword ranking reports in our SEO software to show you how you are ranking |
| 2. | We provide you with a list of 20-30 keywords that you can rank for and will bring you relevant traffic |
| 3. | We look at keywords you share with your competitors |
| 4. | We look at keywords that your competitors rank for but you don’t |
| 5. | We look at your competitors Pay-Per-Click advertising |
| 6. | We look at traffic and ranking data for your most popular pages (which can be further analyzed to discover why they’re performing well) |
One of the most valuable portions of our presentation will likely be our keyword ranking reports. You’ll discover how your rankings stack up now and how you can improve them—including a list of 20-30 keywords relevant to real world buyers that we believe you could rank for without too much difficulty.
Written Copy, Images, and Other Media
| 1. | Is the messaging on your homepage clear enough so people will understand who you are, what you do, and why people should care in 8 seconds or less |
| 2. | Does your website present a professional first impression |
| 3. | Does your website content focus on your company, it's history, and accolades or does it focus on the problems your customers have and how you can fix them |
| 4. | Do you use generic stock photos or are you using custom photography |
That first bullet point is entirely serious: within just a few seconds, potential customers should be able to learn who you are, what you do, and why they should care. If people have to try too hard to figure it out, they will likely leave.
We fully review your content, images, and other media (e.g., audio/video) for effectiveness: do visitors learn about how you can help solve their problems? Do they have the opportunity to see your awards, testimonials, and certifications?
First impressions matter, so this phase is focused on finding out what to do to make yours perfect.
Lead Conversion Process/Funnel
| 1. | Do you use landing pages |
| 2. | Do you have a clear call-to-action on your website? |
| 3. | What is the #1 thing you want people to do when they visit your site |
| 4. | Do you have a lead generator? |
| 5. | Do you have forms that segment and pre-qualify your leads? |
| 6. | Do you have automated email campaigns? |
| 7. | How does your lead conversion process stack up versus your competitors |
Your website is a marketing tool—it should be used to consistently generate leads which eventually turn into paying customers. This phase of the evaluation will examine your landing pages, calls-to-action (CTAs), and more. The goal is to discover whether or not you’re using your website as a marketing tool to its fullest extent. If not, we’ll find out why and what needs to be done about it.
Analytics Data
| 1. | Are you using Google Analytics and Search Console |
| 2. | Have you set up goals for your website |
| 3. | Are you monitoring important actions on your website |
| 4. | Are people looking at multiple pages or are they leaving your website without looking around |
| 5. | How long are people staying on your site |
| 6. | What are the demographics of the people visiting your site |
| 7. | What are your most popular pages and what are your least popular pages |
This step of the review involves making sure that your analytics are set up correctly, including advanced techniques like tracking the most important actions on your website (and understanding why those actions are important). If you have them, we’ll take a detailed look at your current and historic analytics reports to see what’s working and what isn’t; we’ll also compare traffic data to what we know about your competitors.
You’ll also gain actionable information about how people use your website—do they stick around for a while, or leave after looking at only one page? If the latter, why? What demographic are they from? Why are some pages more popular than others? Answering these questions can give you an incredibly useful overview of what customers like and what they don’t.
If you aren’t currently using Google Analytics or any other traffic analysis platform, we’ll show you why it’s such an important tool for businesses who want to take their online marketing seriously. If you don’t currently use Google Analytics, the review will show you the wealth of information you can discover about your website and its traffic—you don’t have to be in the dark.
Here's What You Get
Performing the above analysis will give us a complete snapshot of your website. We then take this information and present it to you in a way that’s easy-to-understand and, most importantly, actionable. This presentation can be conducted in-person or online.
During the presentation and discussion, this is what we'll talk about—you’ll get all of this information in a format that you can take with you:
| 1. | Overview of what’s working for you and what isn’t |
| 2. | Competitor comparison—up to 3 competitors’ organic and paid search results in a spreadsheet |
| 3. | Recommendations and plan of action for making improvements in order of priority |
| 4. | Insight in how to develop an online content plan that people and search engines will love |
| 5. | Recommendations for automated digital marketing campaigns |
| 6. | Concrete steps you will need to take to improve your website's lead conversion |
How Does a Digital Marketing Audit Fit Into Your Overall Marketing Strategy?
Our marketing management services start with the marketing review and action plan described above. After receiving your Digital Marketing Audit, you may decide that you’d like to continue working with us to implement our findings, but you’ll never have to pay for the same thing twice. When you sign up for a yearly service agreement within 30 days of getting a Digital Marketing Audit, 100% of your investment will be credited to your account.
If you’re considering hiring an agency to provide marketing services for your business, this is a great place to start. You can think of your Digital Marketing Audit as a “trial” period before you commit to a yearly package. Take this opportunity to find out what it is like to work with us and decide if strategic marketing is right for you.
Ready to Get Started?
Stop guessing. Be certain. Take action.
Estimated time to present your report and action plan is 2 weeks after you sign up. Once we’ve completed our evaluation, we’ll schedule a time to present all our findings and share our best recommendations on how you can improve your digital marketing efforts.