About Fuzion
- Industry
- Waste Management
- Company Size
- 51-200 Employees
- Established
- 2015
Company Profile
Fuzion offers professional waste management solutions and specialized hydrovac services across major markets including Denver, Colorado and Dallas/Fort Worth, Texas. Their services cater to both residential and commercial clients requiring dumpster rentals and hydrovac expertise.
Challenges
Fuzion needed to streamline their ordering process and increase their online presence in competitive markets. They were looking to reduce manual order processing time while expanding their market reach, particularly in the hydrovac services sector where they aimed to outrank their biggest competitor in key service areas.
Services We Provided
Web Development, E-commerce Integration, Digital Marketing, Commercial Photography, and Video Production
“It takes a lot to support a sales team. Paying for salaries, trucks, mileage, insurance, gas, etc. is $80k / year / salesperson minimum. In our experience, hiring a sales team hasn't worked as well as the digital marketing we have coordinated with Diggles Creative at a fraction of the cost.”
Fuzion Field Services — Ash Janssen
The Work
Web Development
We developed a sophisticated online dumpster rental system by combining WordPress plugins with custom software solutions. This created a seamless shopping cart experience that automates the entire rental process.
The system enables customers to complete orders entirely online, reducing processing time by 15 minutes per transaction. With an average of 60 orders monthly, this automation saves their staff approximately 15 hours each month, allowing them to focus on other critical business operations.
Marketing
Our comprehensive digital marketing approach transformed Fuzion's online presence through carefully targeted advertising campaigns and strategically crafted location-specific landing pages. We implemented sophisticated SEO optimization focusing on hydrovac services, while developing custom market positioning strategies for the Denver and Dallas/Fort Worth regions. This multi-faceted approach ensured maximum visibility in their key target markets.
Our strategic SEO implementation helped Fuzion achieve remarkable results in their target markets. The company now holds the #1 ranking for hydrovac services in both Denver, Colorado and Dallas/Fort Worth, Texas, successfully positioning them above their primary competitor in Google rankings. This digital dominance has significantly increased their market visibility and lead generation capabilities.
Commercial Photography and Video Production
Recognizing the importance of authentic visual storytelling in the waste management and hydrovac industry, we developed a comprehensive black-and-white photography strategy and a “day in the life” video approach for Fuzion. These intentional creative choices simplify complex industrial scenes and establish a cohesive visual language across their digital presence. This approach not only highlights the precision and professionalism of their operations but also showcases the skilled individuals behind the work, setting them apart from competitors who often rely on generic stock imagery.
Our on-location photography and video production authentically capture Fuzion’s daily operations, focusing on their specialized equipment, dedicated team members, and commitment to safety and environmental responsibility. The resulting visuals serve multiple purposes: they communicate technical expertise to potential clients, reinforce the company’s professional standards for prospective employees, and document their sophisticated approach to industrial services.
By developing a custom image library, we’ve enabled Fuzion to maintain a consistent brand message across all platforms while providing an authentic representation of their work in the field.
Video Reels
The Results
Financial Impact
The implementation of our integrated solutions has delivered substantial business impact for Fuzion. Their online ordering system now generates approximately $30,000 in monthly orders, delivering sales equivalent to two full-time salespeople. These figures don't include additional revenue generated through phone-based orders, making the total impact even more significant.
Operational Efficiency
The new systems have revolutionized Fuzion's operational efficiency. The automated ordering system has dramatically reduced the time spent on order processing, saving staff significant time each month. This automation has allowed the company to handle increased order volume without adding administrative overhead, creating a scalable foundation for future growth.
Market Position
Fuzion has established themselves as a dominant force in their target markets. Their strong online presence in hydrovac services, combined with their top rankings in key geographical areas, has positioned them as an industry leader. This digital transformation has not only improved their market position but has also created a sustainable competitive advantage.