About Bohemian
- Industry
- Live Music
- Company Size
- 51-200 Employees
- Established
- 2001
Company Profile
Bohemian stands as a prominent player in the Fort Collins live entertainment scene, organizing public events and managing two distinctive venues. Washington's, located in historic Old Town, Fort Collins, is a 900-person capacity general admission music venue that hosts a wide range of performances. The historic Fort Collins Armory, one of Colorado's premier listening rooms, offers an intimate 200-person capacity environment with state-of-the-art acoustics, sophisticated lighting, and exceptional sound quality, primarily featuring acoustic acts.
Challenges
Bohemian faced a significant operational hurdle managing two separate ticketing websites for their venues. This fragmented approach created unnecessary complexity in their operations and limited their ability to maintain consistent branding across platforms.
Their existing ticketing platform, eTix, restricted their design flexibility, preventing them from implementing their desired visual identity. They needed a solution that would not only unify their ticketing systems but also provide them with greater control over the user interface while remaining adaptable for potential future changes in ticketing providers.
Services We Provided
Web Development, Custom API Integration, Ongoing Suppport
“The new unified ticketing platform has transformed how we manage our venues. The ability to control our branding while maintaining flexibility for future changes has given us peace of mind. The nuanced updates have made a remarkable difference in both our team's efficiency and our customers' experience.”
Bohemian Live Music
The Work
Custom API Integration
We built a custom WordPress website and API integration with eTix that gave Bohemian's team complete control over the visual presentation and user experience. This solution allowed them to maintain their brand identity while ensuring optimal functionality for ticket purchases.
We developed a unified ticketing platform that brought both venues and public events under the Bohemian Live Music brand, creating a seamless experience for both staff and customers. This consolidation eliminated the need to maintain separate systems and provided a consistent user experience across all venues and events.
Understanding Bohemian's previous experiences with ticketing software changes, we implemented a sophisticated API bridge between the ticketing software and WordPress. This innovative approach created a flexible foundation that would facilitate easier migrations to different ticketing providers if Bohemian chooses to do so in the future, effectively future-proofing their investment.
Ongoing Support
Following the launch of the new website and custom API integration, we established a comprehensive support system centered around weekly collaboration meetings with the Bohemian Live Music team. These meetings serve multiple purposes: addressing questions, providing platform training, resolving technical issues, and implementing new functionality based on real-world usage.
As the team became more familiar with the platform, they identified opportunities for enhancement, allowing us to continuously refine and improve the user experience. This iterative approach ensures the platform evolves alongside Bohemian's needs, maximizing its effectiveness for both staff and customers.
The Results
Operational Efficiency
The unified platform significantly reduced the time and resources required to manage venue ticketing, allowing staff to focus on other aspects of event management. The integration of two separate venue ticketing systems into one cohesive platform has streamlined operations and simplified management processes. Since the platform's launch in May, continuous optimization based on real-world usage and feedback has further enhanced operational efficiency.
User Experience
The streamlined ticket-buying process has resulted in improved customer satisfaction and reduced support inquiries. The consistent branding across venues has strengthened Bohemian's market presence and created a more professional, cohesive experience for patrons. The enhanced control over visual presentation and user experience has allowed Bohemian to create a more engaging and user-friendly interface for customers purchasing tickets across both venues.
Technical Flexibility
The custom API bridge provides Bohemian with the freedom to adapt their ticketing system as needed, ensuring long-term sustainability and scalability of their digital infrastructure. The future-proof design enables easier ticketing provider transitions if needed, protecting Bohemian's investment and allowing for system evolution as their needs change. This flexibility, combined with the WordPress integration, gives their team complete control over the platform's appearance and functionality while maintaining robust ticketing capabilities.