Understanding Why Google Reps Keep Calling About Your Google Ads

How Diggles Creative Manages Google's Outreach

If you're a client of Diggles Creative, you won't have to deal with these calls personally. We've noticed that Google Ads reps sometimes act more like telemarketers than true account strategists. They often make recommendations that seem to favor Google Ads more than your business goals. That's why we step in as your digital marketing partner. We carefully evaluate their suggestions and only implement the ones that genuinely enhance your ad campaigns.

The Pitfalls of Google's Recommendations

The suggestions Google's reps provide usually come from Google's "best practices" list for the quarter. These recommendations are closely tied to automated advice built into the Google Ads platform. Following their suggestions can lead to automatic changes in your ad budget, bids, keyword choices, and audience targeting. But here's the catch – these changes might not always align with your campaign goals and can even harm your ad account. So, as part of our role in managing your Google Ads account, the experts at Diggles Creative meticulously review these automated recommendations. We only apply the ones that align perfectly with your campaign objectives.

The Ever-Changing Google Reps and Their Objective

One aspect of the Google Ads ecosystem that can be puzzling is the regular rotation of Google representatives. Approximately every three months, you might find yourself talking to a different Google Ads rep. This rotation is common, and it's essential to understand the dynamics at play.

Each Google Ads representative is assigned specific objectives tied to Google's overarching goals. One of these primary objectives often revolves around promoting Google's AI-driven Google Ads campaign settings and encouraging businesses to increase their Google Ads budgets. These objectives align with Google's broader mission to enhance the adoption of AI-powered advertising tools and drive revenue growth.

While these representatives aim to meet their targets, it's crucial to maintain a discerning approach when considering their recommendations. Always remember that your primary focus should be on what's best for your specific business goals and objectives. As a client of Diggles Creative, you have a trusted partner to help you navigate these interactions and ensure that the decisions made align with your advertising strategy, not just Google's objectives.

The Illusion of the "Optimization Score"

Google reps often emphasize your account's "Optimization Score," a number ranging from 0 to 100. It's meant to indicate how well your ad account is set up. However, here's the truth – this score doesn't truly measure your account's performance. Instead, it reflects how many of Google's recommendations you've followed or dismissed. If you dismiss all their suggestions, you get a perfect score. But that doesn't necessarily mean your ads are performing perfectly. So, it's wise not to place too much importance on this number, no matter how much Google's reps talk it up.

Managing Persistent Google Ads Representatives

If you're getting tired of frequent calls and emails from Google Ads reps, here's a straightforward email template you can use to politely redirect their contact:

Hi [Google representative],

We appreciate your interest in improving our Google Ads account. However, we kindly request that you refrain from reaching out to us directly. Instead, please direct all future communication to our partners at Diggles Creative. They are the ones responsible for evaluating your recommendations and making informed decisions.

Thank you for your understanding, and we look forward to continuing our collaboration through Diggles Creative.

Sincerely,
[Your Name]